Sifry: Technorati’s Alive and Well

Just when you weren't sure about the premier blog search engine Technorati anymore – the company blog bereft of Blogosphere reports, occasionally slow (or futile) search queries, no buzz anywhere – Technorati chief Dave Sifry pops online to say everything's gravy.

Marketers Still Cold To SMS Ads

While mobile data use has doubled since 2003, mobile marketing has been slower to grow, according to a new study by Forrester Research. The study found that only 13 percent of interactive marketers relied on text messaging to reach consumers in December 2006. When marketers were asked what would make them spend more on mobile sites and other emerging media, most of the respondents in…

Love Ajax? Hate The Exploits

Bringing certain content-updating behaviors to web pages without reloading them has been a key piece of the 'Web 2.0' online application meme; it now appears the criminals could have a way to break them open too.

Second Life: Marketing Fool’s Gold?

Brands continue to launch operations in Second Life with the hopes of marketing their products and services to a completely new audience. Skeptics, however, doubt that such a strategy has any long-term sustainability and is just another example of the bandwagon mentality. While no one would disagree that staying ahead of the technology curve is a good thing, one has to constantly gauge factors such…

Web Analytics Job Trends

To followup on my predictions here is the latest update on “Web Analytics” jobs. This snapshot was taken on April 1st. Starting this month, I chose to include simplyhired.com. They are also a job aggregator site like indeed.com but they also provide job boards called job-a-matic, like the Job Board I have on my blog.