Archive
Yahoo, Google Ace Reliability Test
How the mighty have fallen - for a combined total of 2 hours and 52 minutes. That interval is the amount of…
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Marketing Your Product Backstory
Several weeks ago, I noted an interesting story about how Dole is offering "farm codes" printed onto stickers that are placed on organic bananas offering consumers the chance to get to know more about the farm that grew the banana by visiting www.doleorganic.com.
Social Search – The Next Big Thing?
Search technology has been marked by a few big leaps in its history. What began with relatively crude algorithmic analysis of the content of individual pages was improved dramatically by Google’s sophisticated use of off-page criteria, notably PageRank and link anchor text analysis. While refinements continue - Google now reportedly uses more than a hundred or two criteria in its rankings, held together by complex…
Which Blog Search is Best?
Last Friday I visited the famous South Park area in San Francisco. It’s a small park south of Market street where a number of cool Web 2.0 startups are located (Twitter’s parent, Obvious Corp, is located in a building on one end of the park).
Confusing Search Engine Bots?
There are two primary factors to getting a page ranked - discovery and relevancy. By and large, search engines are clever creatures, but the very best webmasters will always send out the right signals to gently guide the search engines, and in return receive great rankings for their content. Search engines discover content using their bots (or ‘crawlers’), and determine relevancy (and by extension ranking)…
Heatmaps from ClickTale
ClickTale is a service that has been in private beta for a while, and they now have a blog post explaining their Heatmaps service.
