network
The Website Optimizer tool received a formal launch for Google's AdWords clients today. Marketers using it should see conversion rates improve for…
Well now that people on the social media sites are starting to catch on / have caught on to link baiting, I’ve noticed it’s much harder to make the likes of the digg or reddit front pages. One to two months ago this was a much easier task. I’m not exactly sure if there has been one incident or algorithm change that caused the increased…
I have been consulting on internet marketing for over a decade. In my career I have seen many unethical things, from Fortune 500 companies performing many questionable actions, to observing sales agents selling on a fundamentally wrong foundation.
Every day bloggers and members of the media are looking for stories to talk about. If you are afraid to be associated with and talk about your own projects how can you expect others to talk about it? How can you get people to talk about you as much as they talk about competing channels if you are anonymous?
Search engines, especially Google, place a lot of trust on Global domain authority when computing their relevancy scores. If a page is on a trusted site it automatically gets a boost in relevancy scores. Premium content providers know that Google needs them so they take advantage of their market position.
Yahoo's Search Marketing folks compare the review of ad campaigns posted to their service with the process of giving a Presidential candidate an editorial endorsement.
