Local Mapping Service Thinks Globally

PublicRoutes.com, a search engine for public transportation directions has expanded its service to include London. The London launch marks the first time a company has offered directions for public transportation in more than one country.
The site offers users point-to-point directions and covers all forms of transportation. It also offers directions to a city’s main attractions such as restaurants, sporting venues and nightlife spots along with the option to book hotels and flight reservations.

Online Reputation Management a Big Trend This Year

We’ve already seen an increase in news related to online reputation management in the last few days, and now Wired magazine lists it as one of the top trends for 2007.
Their excellent article “The See-Through CEO” looks at how businesses are becoming more transparent with their communications and how consumers are wielding a lot of influence over your online brand equity.

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