Closed-Loop Marketers More Likely to Reach Goals
As I've written before, I'm a big proponent of using closed loop feedback to improve marketing and lead generation ROI. I came…
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As I've written before, I'm a big proponent of using closed loop feedback to improve marketing and lead generation ROI. I came…
On the heels of Congressional hearings and extensive media coverage of a Justice Department report documenting abuse of privacy measures, the Electronic Frontier Foundation is seeking an emergency order that would require the FBI to surrender and make public all records regarding the misuse of National Security Letters (NSLs) to collect private information from American citizens.
Via Marketing Pilgrim, Google now offers a Placement Performance report, which shows what pages and sites your content ads are displayed on, and which ones are converting. Here are tips Google offers on how to use this data:
If a company wants to place itself in position for a big check from Google, being a little bit crazy helps. So does bringing in the kind of traffic that can make crazy money for Google.
Once a year, Conan O’Brien gives a “State of the Show Address” address, and for a certain audience, it’s great - but not everyone cares about this late-night comedian’s realm. As Dave Sifry gave a “State of the Live Web Address,” as opposed to a “State of the Blogosphere,” some onlookers feel he’s addressing a similar problem.
Comcast has purchased online movie information and ticketing site Fandango. They also have plans to launch Fancast.com that is designed to help users manage their entertainment experience.