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Second Life has inspired numerous other start-ups looking to take advantage of the hype surrounding the user-generated virtual world phenomenon. While many…
The chorus of calls for antitrust review of Google's $3.1 billion purchase of advertising network operator DoubleClick comes at a very early time in the process.
JupiterResearch is weighing in on the accuracy of e-mail measurement with the formation of the E-mail Measurement Accuracy Coalition (EMAC). The group will offer recommendations of guidelines to measure e-mail deliverability and other e-mail marketing performance indicators. "There is a fundamental lack of consensus across the e-mail marketing industry on how e-mail performance is measured, which ultimately undermines the effectiveness of the medium and renders…
Darren Strange is mad as hell and he's not going to take it anymore; Microsoft needs to stand up to its critics, he thinks.
Crayon has been working closely with Coca-Cola to expand its brand awareness within the virtual world of Second Life. Coke is now taking its online campaign to the next level with the “Virtual Thirst” contest, which is being promoted across multiple social avenues, including Second Life, MySpace and YouTube. The contest is simple: design a new Coke machine for Second Life. The execution of the…
A popular and very funny session today was the session entitled “Venture Capital 2.0: Bright Future or Broken Forever?”. This session was moderated by Mike Arrington of Techcrunch who is a former VC himself and current angel investor. It appeared like it could be boring listen to a bunch of venture capitalists talk, but Arrington did a very nice job spicing it up with well-timed…
