network
The chorus of calls for antitrust review of Google's $3.1 billion purchase of advertising network operator DoubleClick comes at a very early…
It just occurred to me that if I look at the on-line services I used most, there's not really a clear winner when it comes to who gets the bulk of my online attention. Here's the current list along with the current owner of each (since 3 of the 4 were acquisitions):
In case you missed it, April is “National Launch a Free 411 Service” month. I know, we both missed it on our calendars, but I know it’s true because hot on the heels of Google’s free 411 service, comes news that Microsoft’s recently acquired Tellme has launched its free 411 offering.
Optimizing your blog for search will certainly increase the amount of search engine referrals that will come through, which sounds great on the surface to anyone looking to monetize that traffic. When it comes to retaining users and garnering popularity, however, search becomes less important. Inbound traffic is the most commonly employed metric in determining the value of a website property. In calculating market share,…
Social traffic is fantastic because: It’s highly targeted It’s immediate It’s low cost and often free The downside is because of it’s interactive nature (which contributes to it’s virality), spam marketers will always try to flood you, and drown out your message with their spam. This includes, but is not limited to:
The Website Optimizer that Google made available to all of its AdWords clients shows how well (or poorly) links convert; Google's Analytics team thinks people can benefit by seeing how users of both Optimizer and Analytics can use them together.
