Ask Found Jesus, But Doesn’t Want To Talk About It

If Ask.com hasn't gotten much attention because of their search engine lately, they're at least raising eyebrows through new (and kind of cerebral) ad campaigns. An algorithm that "constantly finds Jesus" but can't really find itself is beside the point – it's all about engaging the public and rousing curiosity, says Ask's VP of marketing. There have been billboard sightings in New York, LA, and…

3 min read Archive

Hitwise Sells For $240 Million

Experian has announced that it has purchased Hitwise for $240 million. With the purchase Experian hopes to offer their clients more value by leveraging the data Hitwise collects from Web sites and online consumers. Hitwise was founded in 1998 and has over 1,200 clients in numerous areas such as financial services, media, travel and retail.

1 min read Archive

Personalize, Don’t Pander, With Unique Content

Everyone likes to feel special, but feeling singled out is a different thing entirely.  Several companies seem to have failed to make that distinction in recent days, and now IAC/Ask, Acclaim, and American Airlines are paying the price for it in the public's eye.

2 min read Archive

Web 2.0 Expo: Avinash Kaushik and Testing

One of the most interesting sessions to me at Web 2.0 Expo was fellow analytics blogger Avinash Kaushik’s session called “Click the Big Red Button : Tips & Techniques for Optimizing Conversion and A/B Testing”. I was looking forward to it because even though I’ve been big into testing for years, I still feel like the majority of the web world is so far away…

4 min read Archive