Archive
Full Text vs. Partial Text Feeds
Ahh, the arguing over whether to do full text or partial text feeds continues. This time with Feedburner saying they aren’t seeing…
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Relationships Between Clients and Agencies
I read in the WSJ a couple days ago that agency/client relationships are becoming harder to sustain… not surprising as marketers are under increasing pressure to drive results. In the good old days, clients were happy with increases on brand awareness and preference metrics. But given that the average tenure of CMOs at top-branded companies is only 23 months, there’s an intense pressure to demonstrate…
What Americans Think Of The iPhone
The anticipation of the launch of Apple's iPhone has created plenty of buzz. A new survey from Harris Interactive takes a deeper look on what American think about the mother of all mobiles. They found that the iPhone is not yet a household word but that 47 percent of respondents were aware of the product and 17 percent had an interest in buying it, which…
Will Blogosphere Force Amazon to Withdraw Lawsuit?
Amazon CEO Jeff Bezos has been caught saying one thing and doing another. According to ZDNet, while Bezos was chatting at the Web 2.0 conference and promoting his company’s S3 hosting service to the crowd, he was quietly suing the pants off of Alexaholic.
Measuring Visitor Attention
Last month, comScore changed from measuring page views to their new “visits” metric, designed to better measure visitor engagement. Or, as they put it, “visits” measures “the number of times a unique person accesses content within a Web entity with breaks between access of at least 30 minutes, is a way of measuring the frequency with which a person views content, thereby illustrating a key…
Video May Come To Google Talk
Google's acquisition of Swedish-based Marratech, a video conferencing software company, should lead into Google Talk becoming more competitive with eBay's Skype and other services.
