Web 2.0 Expo: Avinash Kaushik and Testing
One of the most interesting sessions to me at Web 2.0 Expo was fellow analytics blogger Avinash Kaushik’s session called “Click the Big Red Button : Tips & Techniques for Optimizing Conversion and A/B Testing”. I was looking forward to it because even though I’ve been big into testing for years, I still feel like the majority of the web world is so far away from embracing testing to improve web results.
Web 2.0 Expo: Jeff Weiner of Yahoo! Interview
Wednesday’s keynote at the Web 2.0 Expo was Yahoo’s Executive Vice President of their Network Division. Jeff first covered what the network division consists of:
Paid Links Economy
Measuring the quality of an ad system
Many bloggers and other website owners around the world aren’t selling their content these days, they’re financing their site with advertising. Almost every ad system seems to be a compromise. You can measure this compromise across different parameters: is the ad relevant? Is it unobtrusive? Is it disclosed? Is the product or service advertised fair to users? Is the ad directly influencing search engine rankings? Is the ad creating a conflict of interest? Is the ad obfuscating the voice of the website owner?
Web 2.0 Expo & Knowledge As Power
With 10,000 people at Web 2.0 Expo, a curtain was pulled back to reveal the room adjoining the echo chamber. With more people than Techcrunch subscribers, you had to ask, "who are these people?" Oh, right, our markets and communities. People of the web, perhaps with more zeal or entrepreneurial interest than people who "get their news from the web." The diversity was really refreshing although after helping out on both the Socialtext and SuiteTwo booths, it was exhausting.
The Most Important SEO Skill
Lee Odden posted an interesting poll today asking the question what type of SEO skill is most important. I think the best answer to the question really is the ability to gain expertise in a variety of the skills Lee listed. Lee himself says the best answer to the question should probably start with “It depends on the situation.” Still I voted for one and thought I’d share some thoughts on why I voted the way I did here.
First here’s the list Lee created:
Web 2.0 Expo: The Social Media Revolution
web 2.0 EXPO: The Social Media Revolution | mad dog in the fog – Yesterday, Robert Scoble, Chris Pirillo, Jeremiah Owyang and myself participated in a panel on The Social Media Revolution at O’Reilly’s Web 2.0 Expo.
Teens Are Careful With Their Online Information
Most teens are not as careless as is generally perceived when it comes to managing their personal online information according to a new report from the Pew Internet and American Life Project.
The SEO Playbook: Mastering the Basics
Comprehensive guide to the essentials of SEO, covering on-page, off-page, and technical aspects, and the importance of regular analysis.
Should Social Networks Sell Users Data?
Selling the data of social network users could be one way for sites to increase revenue according to a new report from In-Stat.
"Each social networking site collects a plethora of personal and demographic data on each member," said Jill Meyers of In-Stat "and while selling these data to target marketing groups may be unappealing to site members, it may be the best route to profitability for site operators."
Google Wields Precedent In Trademark Case
Google has beaten a couple of challenges to AdWords over competitor usage of trademarks as keywords, but they now have a third lawsuit coming to them from American Blind & Wallpaper Factory.
Google, AOL, Earthlink, and Ask are all on the receiving end of American Blind & Wallpaper Factory’s lawsuit over trademark infringement. ABWF contended the use of its trademarks as keywords to trigger competitor advertising violated those marks.