eBay’s Stumbleupon Acquisition Ridiculous?
The GetANewBrowser blog says that Stumbleupon’s acquisition by eBay is ridiculous.
I don’t think so. Everytime I’m on Stumbleupon I get more traffic than I’ve gotten from any other Internet site or blog other than Digg (and I’ve been on quite a few of the world’s top Web sites, including home page of BBC). There are a LOT of people using Stumbleupon and that audience is among the most engaged of all Web sites out there.
Full Text vs. Partial Text Feeds
Ahh, the arguing over whether to do full text or partial text feeds continues. This time with Feedburner saying they aren’t seeing a click-through difference.
Personally I hate partial text feeds. I’ve subscribed to a few of them, particularly ZDNet’s bloggers, but I notice I read a lot fewer of their items than I read items from, say, TechCrunch or Mashable, who offer full text feeds. And I link to them a LOT less.
MySpace News Gets A Big ‘Meh’
It’s a new release, but the debut of MySpace News has generated a great big shrug among tech commentators so far.
Google And Yahoo To Take 90% Of Paid Search
U.S. Internet users did 75. 8 percent of their January 2007 searches on Google or Yahoo, according to comScore media, and Nielsen//NetRatings found the combined total to be 76.4 percent.
Utah’s Scared of the Internet
Utah lawmakers are at it again, mulling a legislative crackdown on open wi-fi connections because they make it easier for children to access online pornography.
The state of Utah has been in the news a lot lately for its heavy-handed approach to Internet regulation. The most recent curfuffle was over a law banning the use of competitor keywords in search advertising.
Like Statsaholic? Boycott Alexa
Alexa’s lawsuit against Ron Hornbaker to shut down his Statsaholic (formerly Alexaholic) has spurred calls for retaliation against Alexa by boycotting its services.
Relationships Between Clients and Agencies
I read in the WSJ a couple days ago that agency/client relationships are becoming harder to sustain… not surprising as marketers are under increasing pressure to drive results. In the good old days, clients were happy with increases on brand awareness and preference metrics. But given that the average tenure of CMOs at top-branded companies is only 23 months, there’s an intense pressure to demonstrate results – fast – and often at the expense of the brand and its customers.
What Americans Think Of The iPhone
The anticipation of the launch of Apple’s iPhone has created plenty of buzz. A new survey from Harris Interactive takes a deeper look on what American think about the mother of all mobiles.
They found that the iPhone is not yet a household word but that 47 percent of respondents were aware of the product and 17 percent had an interest in buying it, which they noted was impressive for a product that has not yet been released.
Will Blogosphere Force Amazon to Withdraw Lawsuit?
Amazon CEO Jeff Bezos has been caught saying one thing and doing another. According to ZDNet, while Bezos was chatting at the Web 2.0 conference and promoting his company’s S3 hosting service to the crowd, he was quietly suing the pants off of Alexaholic.
Measuring Visitor Attention
Last month, comScore changed from measuring page views to their new “visits” metric, designed to better measure visitor engagement. Or, as they put it, “visits” measures “the number of times a unique person accesses content within a Web entity with breaks between access of at least 30 minutes, is a way of measuring the frequency with which a person views content, thereby illustrating a key component of user engagement.”
Nielsen//NetRatings is not one to be left behind. The The Wall Street Journal (sub req) reports on NTRT’s new metric: “Nielsen/NetRatings, in June will release what it calls ‘time-spent’ data and stop issuing its rankings by page views.”