What is Web 2.0 Anyway?
Later this week I’ll be on a panel at the CRV Leadership Summit in Phoenix. The session title is "Web 2.0: The Opportunities and Challenges of the Next Generation Internet" and will be moderated by John Palfrey.
Tracking Campaign Metrics with Excel
Analytics programs are great, but they can quickly have you drowning in a sea of numbers. Generating lots of data isn’t very helpful if that data isn’t actionable. You need information that gives insights that you can feed back into your campaign. One way to tame your data is to massage it into a spreadsheet.
More on the Great comScore Debate
I’ve gotten several comments on my comScore post – and because the issue is so topical I wanted to post directly about my thoughts regarding them.
Social Networks Good For Your Career
Social networking is for more than just keeping in touch with family and friends. Business related social networking sites are useful for both employers and job seekers.
LinkedIn, a well-known career social network, reported 89 percent growth in members from 2005-2006. The site has seen strong growth since its first year, when they had 85,000 members and has grown to more than eight million members.
PRWeek: Industry Enters Age of PR 3.0
Almost within 24 hours of going on record stating that we will (should) not see anyone referring to PR 3.0 anytime soon, PRWeek runs an article about how the industry is entering a new age: PR 3.0. Hat tip to Constantin Basturea.
Google to Use Pre-Roll Ads on YouTube?
vnunet.com reports that Google is planning on using 30 second pre-roll ads on YouTube beginning next year according to Patrick Walker, European head of video partnerships at Google. YouTube and “the broadcaster” will share revenue from the ads.
Most Blogs Have Offensive Content
PC World reports on Scansafe’s Monthly Global Threat Report for March 2007, which states that up to 80% of blogs contain “offensive” content. This includes porn, offensive language, hate posting, and malware—6% hosted active malware.
PC World describes the methodology behind the report:
Women in Search: Techie or Tacky?
At Chicago SES, I had the pleasure of attending the first women in search luncheon hosted by Ylayn Meredith Ousley, SEOFan Girl, at a beautiful white table cloth restaurant. It was far and away the most unique event that I attended – a celebration of women in search. It was a chance to enjoy the companionship of other successful women who share a passion for search.
Site Targeted AdSense Ads
When you buy site targeted AdSense ads (or other CPM priced ads), there are easy ways publishers can inflate their pageviews and ad inventory. I listed a number of them here, but a few other common techniques are
Easy Social News Links
Social news sites come to prominence largely over the controversies associated with people gaming them, and without people gaming them few would ever garner a critical mass. Marketers spamming a social news site is part of the growth cycle.
Andy Hagans highlighted 17 social sites that send traffic.