Getting Links Without Trying
Linkbaiting is a hot topic right now. However, one of the funniest definitions of creating linkbait was to “forget linkbait, think about the user first, and develop content for them.” Sounds noble enough, yet I find it extremely humorous. Mainly because of the language involved.
MySpace Mixes Reality With Politics
MySpace is once again diving into American politics as they have partnered with famed TV producer Mark Burnett to launch "Independent", a political reality show that is focused on finding the next "great" politician.
Contextual Ads Added to Ask Sponsored Listings
The 30,000 advertisers using Ask Sponsored Listings just received a new channel for displaying their ads as IAC has announced the launch of a contextual advertising channel.
Pundits Want Presidential Debates On YouTube
Some of the most influential pundits on both sides of the political stage are petitioning the Republican and Democratic National Conventions (RNC and DNC) to ensure all Presidential debate video be licensed under Creative Commons, making it legal to share debate video footage online.
Is the Phone or Email Better for Interviews?
Another flash fire seems to have flared up in the blogosphere over interviews with reporters: Jason Calacanis says he won’t do an interview with Wired unless they can do it by email, and says this is ironic (in an Alanis Morrisette kind of way, I’m assuming). Dave Winer says he likes to do interviews via his blog because it’s too easy to be misquoted.
Friending: The New Advertising?
Liz Gannes at GigaOm points to an interesting study done by MySpace about the value of “friending” as a marketing vehicle. It’s obvious that the survey of 3,000 Internet users was done primarily to justify the use of MySpace as an advertising and marketing tool, although the press release takes pains to point out (as they always do) that it was done by an independent firm, etc., etc.
Ask Enters Contextual Ad Space
Sites under the IAC arcology will be the first to display contextual advertising from the Ask Sponsored Listings (ASL) network, with an interesting twist on what gets displayed.
Companies Need Creative Hiring Solutions
I just took a web design survey. It took me less than four minutes, if that, thanks to the multiple choice options and easy questions. What slowed me down was the chance to speak up about women, driving long distances to work and single parenting.
The Best Defense Against Bad Word of Mouth
Uber customer service snafus like Jet Blue aside, a business is bound to catch a customer on a bad day – or vice versa. This can spawn a fiery blog post which, in plain view of Google, can morph into an issue with “negative fiscal ramifications” for the business in question.
A Webinar at a Tradeshow?
What if you organized a trade show and sold booth space to vendors, advertised the event, got a few thousand people to register… And then nobody showed up? If you were using Unisfair Virtual Events, you’d be perfectly happy.