Google Has About 900 Millionaires, Some Leaving
The Guardian has an article about rich Google employees leaving, and they say a report quoted Google as having as many as 900 millionaires. Considering that Google has 12,238 employees (as of March 31), and had only 6,790 employees a year ago, that’s a pretty significant percentage.
Google Personalized Homepage Gets A Name: iGoogle
Google has finally given its personalized homepage a name, calling it what many people had suspected the name was all along: iGoogle. Google had a whole Personalization Workshop in Mountain View yesterday, and Google Blogoscoped had someone on the scene for the whole thing.
Some details:
Doing Good and Link Bait
I was reading an article (here too) just the other day about how National Amusements, a company that owns 1500+ theaters, gave away free movie tickets (and popcorn and drinks!) for the US armed forces and their families to “offer enjoyment and relaxation, and to keep families together” for the whole month of July.
Clear Channel Tunes Into Social Networks
Radio heavyweight Clear Channel is trying out the social networking business. The company’s online music and radio division has plans to roll out a dozen station branded social networks in the next several months.
Local and Social Sites Swiping Big Media Visitors
In the last year, social media sites and local news have been pulling visitors away from traditional online news and media sources, according to Hitwise. Regardless of where online media consumers end up though, they begin with a search engine.
Benefits of Reciprocal Favoriting
Blogging experts and social media marketing experts frequently write about how important it is to build up a network of friends on social bookmarking sites, and even encourage careful gaming of the system by email and instant messenger.
That is gaming the system purely for their own benefit.
They might also frequently suggest you Digg their content, or add them to your bookmarks, or we could also add to that list "Add Me To Your Technorati Favorites", or "Subscribe to my feed".
Why Online Display Advertising is Making a Comeback
Thanks to Business Week, we get a clear explanation as to why online display advertising is all of a sudden hotter than a Willy Wonka golden ticket.
Sacrificing Top Placing in Blog Awards
A key metric typically used to measure blog popularity is the number of bloglines subscribers or feedburner subscribers. These measures give an idea of the number of subscribers you have to your RSS feed.
In theory, this represents your “subscriber core” and indicates how ’sticky’ your content is.
You might think this blog fares abysmally, according to Text Link Ads “Blog Juice” calculator.
ContextWeb’s ADSDAQ Goes Live
DoubleClick may be working on a "NASDAQ-like exchange" for online display ads, but today ContextWeb has opened their ADSDAQ platform live, discussed here recently.
Big Brands Clueless On Site Search
Visiting the website for a major consumer brand should lead people to a useful, easily found site search if desired. Vivisimo’s VP of Marketing, Rebecca Thompson, gleefully mocked several big name brands for their unimpressive site search efforts.