AOL’s Plan Working

AOL changed their strategy last year by shifting from a subscription-based service to offering most of their services and content for free. In doing so they focused their energies on advertising.
Once the largest Internet provider they now have 12 million subscribers, trailing Comcast who has 12. 1 million and AT&T who is the biggest provider with 12.9 million customers.

Creating a Social Media Bio in Typepad (without HTML)

If you are already a Movable Type or HTML expert, this post is not for you.  But many fellow bloggers who are Typepad users (but not programming saavy) asked how I created my Social Media Bio and how they might do the same.  For all of you that asked, here is how I hacked mine together – using a bare minimum of coding knowledge and mostly using the tools that already exist within Typepad:

No Goals, No Analytics!

I was reviewing some old articles on analytics when I caught last summer’s DM News Report on Analytics (PDF). I was impressed at the amount of information contained about the business case for analytics, all coming from some very intelligent people. The great thing was the consistent thread of thought throughout the entire report: Analytics is growing – and it’s more than web stats – it is marketing intelligence.

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