Marketing And The Online Video Audience
Frequent users of streaming audio and video spend more time online than average Internet users, according to Knowledge Networks/SRI’s "MutliMedia Mentor" report.
Marketing And The Online Video Audience
Virtual World Marketing
I’m racing headlong to age fifty, but some days I feel older than others. Lately I have been feeling oh-so-twentieth-century whenever someone talks about marketing campaigns in virtual worlds, such as Second Life. I admit it. I just don’t get it.
I’m not saying that virtual worlds aren’t important. I’m not even saying that marketing in virtual worlds won’t go on just as it does in the real world.
What I don’t get is the kind of marketing that we’re doing in virtual worlds.
MSFT & Yahoo – Icebergs Roped Together
I wonder if Rupert Murdoch has any shares in Yahoo he’s trying to get rid of. Just kidding But now would be a pretty good time to unload them. The New York Post ignited a firestorm of rumour this morning — and lit a fire under Yahoo’s share price too — with a story saying Microsoft is back in merger talks with the Internet portal. That pushed Yahoo’s moribund stock up by 17 per cent or so, adding about $6-billion to its market cap.
YouTube Expands Partnership Program
Google’s YouTube has announced the expansion of their partnership program to include many popular video content creators. The move seeks to offer a way for popular videos to monetize their popularity, by sharing in some of the revenue YouTube collects from AdSense ads.
Cingular and Verizon Are Full of It
You would think that questions about linking to a website, or more specifically, what you’re allowed to say when linking, would have been put to rest. But that’s not true for Cingular or for Verizon Wireless, who think they have a right to control your hyperlink anchor text and where you link on their public sites.
News Corp. – Did it Save MySpace?
Richard Rosenblatt, chairman-CEO of Demand Media and former CEO of Intermix, told AdAge that:
More Digg Fallout
As the fallout continues on the Digg and AACS key, probably the most cogent statement made in this whole process is civil disobedience as performance art.
YouTube To Share The Wealth
YouTube has announced that it will start paying some of its more popular independent video contributors starting today.
How You Shouldn’t Run a Campaign
The world of presidential Internet campaigns is new and largely uncharted. Unfortunately, some of the lessons will be learned the hard way—like Senator Barack Obama’s campaign learned this week.
Web Reporting or Web Analytics?
I run into lot of people who confuse web reporting with web analytics.
Here is what I heard from one marketing manager when I asked her if she had a web analyst on staff – "Yes we hired somebody, she knows XYZ web analytics tool so I am all set, she will be pulling the data for us."