Marketing Personality

Chad White has a great blog today on Email Insider called "Personality Goes a Long Way." Lots of people have written about this before, but Chad has great examples all taken from e-mail marketing, which has always seemed to have less personality than blogs, for example. Here are Chad's three big ideas, which I heartily endorse:

Professionalism Run Amok

Most of us hold professionalism in high esteem. We consider ourselves professionals of one sort or another. We try to "act professional." But more and more, I am running into professionalism run amok. When professionalism starts to mean that you are the expert and you don't make any mistakes, I think it's misguided.

SEW Live – Measuring Social Media

The saying “all publicity is good publicity,” has, I think, been pretty much dismissed by now.  But to what degree, and in what instances?  Sage Lewis, founder and president of Sage Rock, considered those questions (among others) during his talk on “Measuring the Impact of Social Media” at yesterday’s SEW Live event.