Google & the WWW Issue

It would appear as if both www and non-www versions of websites are no longer being treated by Google as separate pages, at least where Page Rank is concerned. We know that the visible PR in the tool bars is only a loose indication of a site’s actual PR, but it can still be frustrating when you see a low PR for the non-www version,…

1 min read Archive

SEW Live Recap: This Is Getting Personal

At the end of the day, it's about sales, not traffic. And if it's about sales, then it must also be about people, not clicks. This seemed to be the focus of yesterday's one-day SEW Live in Columbus, OH (you might call it SES Lite), as marketers explore the transition from search engine marketing to social media marketing.

3 min read Archive

eBay: Going, Going, Yahoo Auctions Gone

Those “Highlander” movies (and the television series) are fairly fuzzy memories for me, but I’m quite sure that they involved a bunch of guys running around, chopping each other’s heads off, and absorbing each other’s power.  Well, Yahoo Auctions pretty much decapitated itself, but that act effectively leaves eBay as “the only one.”

2 min read Archive

Optimize for Local Search Traffic

Getting local search engine traffic is one of the things that small businesses aspire to. Some even don't know they can increase the amount of local visitors by improving their website. So what can a local small business do to get the long-wanted local traffic? What is local search? Before we list things to do on your site to improve your local search engine traffic,…

10 min read Archive

Avoid Duplicate Typepad Homepages

I had a client recently ask me about a blog that was using TypePad’s domain mapping feature and it was causing duplicate homepage URLs for the blog.

2 min read Archive