WebProWorld
Landing page optimization and multivariate testing are two elements of online marketing that go together, and can make a world of difference when it comes to revenue. It’s a simple concept. Test different versions of landing pages, and tweak them based on what works.
While the concept behind testing and optimizing is simple in theory, the results that can come with enough attention to these things, can have a tremendous impact on a business’s success.
AT&T Interactive has announced an updated version of its YellowPages.com YPMobile app for the iPhone. The new version has a couple of new features that focus on the discovery, planning, and sharing of local businesses and events – video profiles and Pay Per Calls ads.
Update 2: Tweetmeme is now created a new URL-shortening service – Rep.ly – for use exlcusively with its commenting system, making it easier to retweet TweetMeme comments on a story and get users further engaged with content (via Mashable).
Meanwhile, TweetMeme has also put together a couple of videos showing the functionality of the retweet button and the new bookmarklet.
Update: TweetMeme Launched it’s new version on Friday, and it is a "complete revamp" of the site. According to the company, it "encompasses a total rewrite of our scoring system, filtering engine and a whole raft of user interface enhancements and tweaks."
The majority of online shoppers who use coupons are missing out on savings by using invalid or expired coupons, according to a new report commissioned by Coupon Craze and conducted by Harris Interactive.
The majority (94%) of online shoppers have had an expired or invalid coupon code but more than half (57%) have continued with their purchase despite not being able to use the coupon.
A few questions surrounding the departure of Kai-Fu Lee from Google China have now been answered. Lee isn’t leaving due to any perceived failure – indeed, he thinks Google China is doing rather well – and it turns out that he’s landed a position as the head of a venture capital firm.
Yahoo has released three new mobile applications for the iPhone and the BlackBerry.
Flickr for mobile has launched as iPhone app allowing users to upload, share and tag photos and videos while staying connected to the Flickr community. iPhone users can down the app via the iTunes App store.
Results from a recent study indicate that Facebook may actually be good for your brain, while services like Twitter and YouTube may not be, at least when it comes to the part of the brain that deals with memory.
AOL has named former Yahoo executive Brad Garlinghouse as President of its Internet and Mobile Communications.
Garlinghouse will also head up AOL’s Silicon Valley operations from its Mountain View campus, acting as the West Coast lead for AOL Ventures, the company’s venture capital arm led by Jon Brod.
I thought that one of the more interesting topics addressed at Search Engine Strategies San Jose a while back was that of SEO and the publishing industry. This is an industry seemingly at war with entities like Google (at least partially), even though there are clearly measures publishers could take, which would make Google and Google News in particular work to their advantage.
If you are the owner or an admin of a Facebook page, you are probably familiar with Facebook’s Insights. This is Facebook’s analytical offering that lets page admins see how fans are engaging.
