Q. I read so much about the amount of business being done over the Internet, I just don’t see how my small manufacturing firm needs it. Or, do I need it? Thank you, Stanley A. Stanley, you pose a very interesting question. It really is several questions wrapped up in one. I’ll wrap my multiple answers into one answer to your one question.
How To Create Successful Advertising Copy
Writing effective copy for ads, web pages, sales letters and other marketing communications isn’t difficult when you know what works. After many years of trial and error I developed a checklist of 7 “rules” I follow to create successful advertising copy. These rules apply to writing copy for any type of marketing communication.
Ad Writing And Tracking: Tips n Tricks
A lot has already been written about writing attention grabbing, interest generating advertisements. However as editor of a `free ad` newsletter, I regularly receive tons of `no pull` ads. Due to the critical nature of this issue, I will walk you through the ad writing and tracking short cuts once more:
Preparing a Business Plan that Guarantees Profits
Success in business comes as a result of planning. You have to have a detailed, written plan that shows what the ultimate goal is, the reason for the goal, and each milestone that must be passed in order to reach your goal. A business plan is written definition of, and operational plan for achieving your goal. You need a complete but success tool in order to define your basic product, income objectives and specific operating procedures. YOU HAVE TO HAVE A BUSINESS PLAN to attract investors, obtain financing and hold onto the confidence of your creditors, particularly in times of cash flow shortages- in this instance, the amount of money you have on hand compared with the expenses that must be met.
Quality MCSE Materials
OK, you’ve decided it has been long enough. You are ready to take the plunge. You are going to get that MCSE that you have been talking about for so long. Great!! Now, where do you begin?
Don’t Be A Spam Artist!
One of the hottest discussion topics going around the web these days is Spam. Spam is different things to different people, but basically it is sending email advertisements to anyone who did not request them or give permission to send them.
7 quick tips to moving into a higher price niche
Are you one of thousands of struggling entrepreneurs scared to overprice your products? Now, you can stop peddling your wares for pocket change, and learn to raise the price of your products inconspicuously, (or price a new product higher initially), to actually INCREASE your income.
The following 7 tips will help get you on your way:
Realize that there ARE going to be several people that will reject your high(er) prices.
Selling Ads on Your Site
A fairly common question I receive relates to adding ads to your site in order to generate revenue. How many visitors do you need, where do you get the ads and how much does it pay? The good news is that you can get ads for your site if you have as few as 5000 visitors (or less) a month. The bad news is that it will hardly pay anything. I suspect that many new Internet entrepreneurs are hoping to make the majority of their income from advertising. Although it is possible I feel that for most on-line business it is an unrealistic expectation. In order to generate a significant amount of income from advertising you will need to attract 10 to 100 times the amount of traffic to your site than a company that is selling a product or service. What do you have to offer that will do that (besides sex)? If the content you are offering is cheap or easily acquired (such as sex), then a lot of other sites will also be offering it.
Applying Psychology to Internet Marketing
The best advertising writers are those who have some knowledge of psychology. We are not dealing with “new” people online. We are dealing with the same people who have the same desires they have always had.
apache tricks
Apache, the most popular web server on earth, is distributed with a large number of modules, some of which are included by default when you compile the package, and some which aren’t. One of those that you can optionally compile is mod_vhost_alias, which I find particularly useful. It’s been available since Apache version 1.3.7.