Here are 3 easy techniques to keep your visitors, once they have arrived, at your web pages.
Digital Geek Tips on Search Engine Marketing
Creating and building effective Search Engine marketing campaigns is like trying to nail jello to the wall for many companies! As it typically involves deploying very specialized processes and melding them with technology. Here is some insight gained from years of experience providing these services to our own clients.
Dont become .com Road Kill
Remember those Super Bowl and World Cup commercials where you saw talking hand puppets, scantily dressed women, cowboys herding cats and crude lettering on cardboard? Can you actually name one .com company that paid for these millions of dollar/eurodollars for brand awareness ads?
Branding on the Web is like Mining for Fools Gold
I am sick and tired of marketing geeks touting the beauty of branding, brand building and just spouting branding in any context, especially when the term is used with “internet” or “web” or “digital!” You can’t have a conversation today for more than five minutes without some marketing type throwing in a line about brand building!
Get Rid of Those Doorway Pages
The ultimate goal of anyone running a website is to attract visitors. Without any traffic, a site isn’t going to do much but take up cyberspace. There are many ways to attract traffic to your website and you should be trying various techniques in order to do so. This article will focus on increasing traffic through search engine optimization.
10 Easy Ways To Increase Your eBook’s Size!
1. Add checklists to your ebook. If your ebook is about fishing you could add a checklist for baiting a hook.
Growing your Company in Today’s Chaotic Market
I think we’ve all heard enough bad news to last us few months to last us several lifetimes! Our mantra for clients is “get over it” – cut your losses when where you can and focus on the basic building blocks to grow your business. Here are some fundamentals we recommend to any company that wants to survive and grow in this chaotic market:
Surviving the Digital Economy Meltdown
“Dying isn’t hard for men like us, when every everything around you has been butchered or slaughtered – living is what’s hard.” Clint Eastwood to Chief Ten Bears in “The Outlaw Josey Wales”
Ten Basic Steps for Building a Web Site that Works
Assemble a Web site development plan that is integrated with your overall marketing processes. The content should be consistent with offline materials; the graphics/images don’t have to be identical with traditional media, but should be consistent with your overall branding, style guide, usage of colors, etc.
What is Your Website’s Most Wanted Response?
You spend time and money promoting your website; but what do you want to achieve (apart from more page views)? Is it more sales of Blue Widgets? Is it more subscribers on your mailing list? To be exact, what is your site’s Most Wanted Response?