The overwhelming majority (90%) of U.S. retailers rank site search, search engine optimization (SEO) and email marketing as the most important ecommerce tools helping to promote their online businesses, according to a survey from SLI Systems.Forty-percent of retailers ranked social media tools, such as blogs and podcasts, as gaining importance, and 38 percent said that user-generated content is increasing in popularity.
Online Advertising in Rough Times
The economy has everyone in the U.S. worried about what’s ahead. Many are calling for another great depression, and it is hard to know just what that will mean in a world where so much business thrives on the Internet. It’s a different world than it was in the 30s. Of course most money made on the Internet comes from advertising, so naturally, one has to wonder how Internet ad spending will fare in the not-too-distant future.
Recession Presents Bull Market For Advertising
In uncertain—well, frightening—economic times it stands to reason that businesses would be looking to trim their budgets where they can. Some think that means advertising will naturally suffer. On the contrary, when is there a better time to seek new customers?
SMX East: Keynote With Google’s Tim Armstrong
At todays keynote Tim Armstrong, President, Advertising and Commerce, North America, & Vice President – Google, spoke to Danny Sullivan about a variety of topics.(Coverage of the SMX East conference will continue at Murdok Videos. Keep an eye on Murdok for more notes and videos from the event this week.)
Gmail Adds Drunk Sitter Feature
It’s not April 1, so they must be serious. Google has introduced a new feature to Gmail called Mail Goggles, designed to prevent people from drinking and emailing. Are you one of those gushing, drunk-dialing, type-how-you-really-feel boozers? After a few rounds, do you have a habit of sending embarrassing emails on Saturday night you wish […]
Online Ad Spend In The UK Up 21%
Internet advertising expenditures in Britain grew to $2.95 billion (1.68 billion pounds) in the first half of 2008, a 21 percent increase year-on-year, according to the Internet Advertising Bureau (IAB).Marketers showed overwhelming confidence in online advertising at a time when all major advertising mediums experienced declines in expenditure. The total advertising market was down 0.7 percent year-on-year, during the first six months of 2008. Without the Internet’s growth the advertising market would have experienced a 4.6 percent decline.
SMX East: Bill Tancer And Search Trends
Search is important in the business world, keeping companies like Google and Yahoo afloat and causing others to revise their sites in every way imaginable. Search often indicates what society as a whole is up to, as well, and Bill Tancer explored this trait at SMX East.
SEO Marketing In An Uncertain Economy
With the economy in limbo what should search marketer’s focus on? Murdok spoke to Milind Mody, CEO of eBrandz Inc, an SEO and SEM firm, about online marketing and advertising.
AOL Cleans House
What once was considered an Internet powerhouse, seems to be dwindling away. AOL is getting rid of (or has already) more than 50 of its projects according to Silicon Alley Insider. We knew about AOL Journals and AOL Hometown, but this list is huge. The dead projects fall into a number of categories including video, audio, messaging, social, toolbars, desktop, safety, mobile, and email. Check SIA’s article for the complete list.
Yahoo AOL Merger Rumors Resurface
Those old Yahoo-AOL rumors are persistent, if anything. Surfacing again are details related to a deal that could thwart a Microsoft takeover forever. But at the same time, it would seem damaging to an already heavily-scrutinized search ad deal with Google.