Category: Archive

3 Mindset Changes To Increase Your Sales And Profits

Consumers Are Individual Customers The idea of mass marketing to consumers is outdated. Consumers are individuals and deserve to be called customers. The days are gone when marketers can think of consumers as a mass audience to “push” advertising out to. In fact, wise marketers will remove the word “consumers” from their vocabulary all together. You can’t have a relationship with a consumer, you can with a customer. Customers are individuals. The fact is that these days they’re more demanding than ever.

All Along the Digital Watchtower

Its no secret interactive (web-based) marketing has arrived. The IDC research group just released a study in late June of this year indicating 99.9% of a survey of executives and entrepreneurs said they currently conduct online marketing activities, or, are in the process of implementing or initiating some form of interactive marketing. The problem or challenge that many of these executives (marketing, management, etc.) and entrepreneurs (marketing, principals, etc.) have is how do they measure their online presence?

ADO connection performance test

Does one ADO methodology fit all situations? I have seen many developers use a variety of different methods in regards to creating ADO connections and recordsets in an attempt to optimize performance. These range from putting ADO connection objects in Application and Session variables and reusing the open connection for all of their pages to creating one ADO connection per page. And of course, everything else in between.

Community Websites Mean Big Business for You

Lets face it. Marketing is a challenge. You wouldn’t be reading this article if promoting your business online was just an easy walk in the park under a warm afternoon sun. The reality of it is that marketing could be called a walk in the park, but the sky is filled with nasty looking storm clouds. While there are millions of “marketing methods,” only a few work. Of those few, one of the least known is the concept of seeking customers where they congregate. And customers congregate at Community Websites.

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