The Internet is too rich. Even powerful and sophisticated search engines, such as Google, return a lot of trash, dead ends, and Error 404’s in response to the most well-defined query, Boolean operators and all. Directories created by human editors – such as Yahoo! or the Open Directory Project – are often overwhelmed by the amount of material out there.
Turning a Technology Brand into Revenue
During the last twenty-four months, business-to-business technology players have miss-positioned their corporate business development by disproportionately spending their firm’s funding resources on brand awareness instead of revenue generation.
3 Simple Filing Guidelines
One of the most basic ways to find papers when you need them is to retrieve them from an effective filing system. A good filing system will allow you to find what you’re looking for in 10 seconds or less.
Here are 3 simple filing guidelines that can help:
1. CATEGORIZING. A filing system is only effective, if you can find everything you need, when you need it–without a struggle. And all good filing systems have different categories of papers. Your papers are either going to fall into a MAIN category, or a SUB-category.
Dramatize the Emotional Reward to Increase Your Sales
I recently read about a survey conducted among new car owners. The researchers were trying to determine which ads had the greatest impact on the buyer’s decision to buy a certain car. What they discovered surprised them. Most of the new car owners they surveyed didn’t remember any ads influencing their decision to buy the car. But they did remember watching the ads numerous times AFTER buying their car.
Whipping Your Drop Ship Suppliers Into Shape
If you want to sell products without maintaining inventory, you must be certain your supplier is properly drop shipping to your customers. This often places the burden on you, the E-tailer, to help your drop ship supplier work efficiently with you. Many manufacturers and distributors are new to drop shipping or have such an inefficient or outdated system in place that they cause their drop ship E-tailers to drop like flies.
How to Survive Your First Year in Business
What’s the best way to create a profitable business? A business you really love that makes the kind of money you really want?
Profiting from Publicity: Online Public Relations
Introduction
One of the cheapest ways to market your business is to take advantage of the many opportunities that exist for free or low cost public relations. The exponential growth of the Internet provides constantly expanding virtual public relations resources.
Online Public Relations
Introduction
One of the cheapest ways to market your business is to take advantage of the many opportunities that exist for free or low cost public relations. The exponential growth of the Internet provides constantly expanding virtual public relations resources.
Big Brother Bill: It’s 1984 all over Again!
Most of the commentary over the George Orwell’s novel, “1984” that occured in that year, was derision, saying that now it was quite clear that the eerie picture painted of “Big Brother” was unlikely, and certainly not possible.
How to Get People to Surf into Your Site and Respond
A successful Web site is an extremely effective sales tool since it has the ability to gain the attention of a captive audience and become quite profitable for those who follow some basic rules. Like all direct response marketing processes, it must first hook a reader’s attention and then move them to take some action. However, the mechanics of that very first page are often ignored. And such Web sites, although some of which get a large number of hits, never seem to produce the anticipated level of response let alone deeper traffic.