I’m going to tell you a short story with a happy ending.
Targeting “Right” Visitors
A few days back a client was sitting with me when I connected to the Internet and launched my browser. He was precariously surprised to see that the default page of the browser was not my web site, but a general purpose portal.
Believe You Can
When you were a child, perhaps you heard the story of “The Little Engine that Could.” From what I recall (I haven’t read the story in ages!), there was a tiny little engine that had to make it’s way up a large mountain pulling many cars of a train. At first, the little engine thought the task was too big. But then it decided to give it a try.
Free Listings With New PPCs
We all know that pay-per-click (PPC) search engines are a cost-effective way to reach targeted customers. You select the search terms that are relevant to your site, and choose how much to pay when customers click on your listings. The higher you bid, the higher your site appears in the search results.
600,000 subscriptions at $12.00 each!
Rule number one. Basic human nature never changes. Keep that in mind.
5 Guaranteed Ways To Kill Your Ezine
DoubleClick’s recent survey indicated that over 88% of online consumers have made a purchase as a result of receiving permission-based email.
First Impressions turn fear into courage
The top business people all say the same thing – first impressions count. Sounds easy, and it is easy for those few who can start a conversation with just about anyone but how many people do you know who are like that?
How Often Do You Give People A Good Telling On?
A fellow I knew always boasted about how he kept his staff under control with an iron fist. “Nothing motivates them more than a good telling off,” he would proclaim.
Do You Sell A Necessity or a Luxury?
Products and services are a mixed bag. Some are downright necessities. If my toilet explodes, I need a plumber. If your child wakes up with a high fever, you need a doctor. Raging termites, aching teeth, and lawsuits also require services that are necessities.
But most products and services are more luxury than necessity. I often hire a young man to mow my lawn. But if he’s on vacation one week, I’ll get my out-of-shape self out there and push the mower myself.
Creating An Online Communtiy
If you are in an online business with your own web site, it would help greatly to build an online community with your visitors. The pathway to a good online community is to build trust in your visitors, your future customers. Here’s a simple formula to get you started.