(ARA) – Lost amidst billions of dollars in squandered venture capital funding and endless reports from network anchors about the macabre state of e-commerce lies a seemingly overlooked fact: Not all of today’s dot-coms use red ink in the accounting ledger.
Two New Advertising Options
Paid-placement search engine listings, like those at Goto.com, are great for effective, targeted and low-cost traffic for your website. That’s why so many people are using them, driving up prices of even obscure terms in bidding. Google’s Self-Service Advertising System, called “Google AdWords,” and the “Jeeves Text Sponsorship Network” are two similar services you should add to your list of places to advertise.
Creating an Effective Business Web Site
You registered your domain and have a hosting company park it for you, now what? Now you need to have your Web site designed. Designing your site to attract business and make money is very tricky. You have to create the site to please the visitor. There is one thing to keep foremost in your mind when creating your site – the visitor will ask “What’s in it for me?” You have to provide that answer immediately, or they will just leave.
This may be done in the first line or first few paragraphs, but you have to bring it to their attention. They have to know what you can do for them. This has to be done on every page or your site is a hopeless cause.
An Introduction to Tripwire
First of all, let me note that there exists two different versions of Tripwire. There is a commercial version available from http://www.tripwire.com. There is also a free version available for Linux fromhttp://tripwire.org and http://sourceforge.net/projects/tripwire/.
Why Am I Afraid to Sell?
Relationship marketing. It’s the backbone of a successful online business. Fail to forge online relationships and your business will suffer. Simple enough concept, right? But what does “relationship marketing” really mean? Simply put, it refers to the principle that, in order to be successful in business, especially online since it’s such an anonymous medium, you need to establish a relationship of trust with your site visitors and ezine readers before you can expect them to do business with you. It requires a commitment to customer service and a willingness to help others for no certain reward other than the satisfaction of helping another and building for yourself and your business a reputation of credibility and trustworthiness.
Ten Things To Do If You Really, Really Hate Your Job
1. Begin focusing on what you want instead of how much you want to escape. When you find yourself sharing the latest horror story, in mid-sentence and say, “What I want to have is…”
Make Your Identity Available
Knowing The Importance of Corporate Identity
Take a look at big names in the computer industry like Microsoft, Dell, or Macromedia. How many times has Microsoft changed it’s logo in the past 10 years. If you said zero, then you’re right. Microsoft’s logo is the cornerstone of their corporate identity, an identity built up over the past 10 years using countless resources and advertising.
Don’t Get Taken by a Fake Distributor
When you’re a small business starting out on the Internet, or even when you’re an established ‘Net business, you need Drop Shippers.
Why? Because working with drop shippers eliminates the need for you to carry expensive inventories. You don’t have to rent a warehouse, hire employees, establish accounts with UPS and FedEx, etc. You can sell the best brand names on earth from your home computer, and make good money at it.
Distributors who drop ship send the products you sell directly from their warehouse to your customer, with your business name on it. All you do it take the order from your customer and pass it to the distributor. You keep the difference between the wholesale price the distributor charges you, and the retail price you sell to your customer for.
Federal Taxes for The Small Business Owner
If you are the sole proprietor of a small business, you probably groan at the mention of the phrase “federal taxes.” Unfortunately, the only two certainties in life are death and taxes, so if you’re a small business owner, federal taxes are an unpleasant fact that can’t be avoided. Understanding your responsibilities is the first step toward minimizing your federal tax burden, financially and psychologically. Your tax burden includes taxes based on your net profit, social security taxes, and federal withholding, as well as unemployment taxes.
Cursors in Stored Procedures
First, let’s define a stored procedure for those who don’t already know. A stored procedure is basically a query that you would run frequently that you have saved. The power is that you can have input parameters. For example, if you always execute this query: