WebProWorld
Adding value. Karma. Give and you shall receive. No matter what you call it, it works … and works big time.
It all comes back to the fact that most people are generous by nature. If you give a no-obligation gift or do a good turn for someone, more often than not, they’ll feel compelled to repay you in kind.
1. Solve an existing problem for people. There are thousands of problems in the world. Create a product that can provide a solution to one of those problems.
Whether you are a small company or a large corporation one of the primary keys to success lies in preparing and following a good marketing plan. You can have the most awesome product or service to offer but without a plan in place, you may flounder for direction and waste a lot of time and energy as a result. Consider that your marketing plan, which is separate and apart from a business plan, is an essential element to the success of your company. The plan should contain data and specifics pertaining to your company’s goals, the product or service you’re offering, how you intend to market it and a means for measuring your success. Generally, larger companies create plans that are extremely comprehensive in size and nature while smaller companies will do just as well with a 5 to 10 page strategy. It’s a good idea to refer to your plan regularly so that you can track your company’s progress
Most companies that have websites have access to traffic statistics, usually provided by their web host. Those that don’t look at these files (or use a bargain basement web hosting company that doesn’t provide them) don’t know what they are missing- there is a wealth of information to be found, and reacting to this information can have a positive impact on a company’s bottom line. What follows are some of the most basic stats that are typically available, followed by brief suggestions on how to use the information.
When it comes to accepting credit cards for your business it’s important to make sure you’ve taken the necessary steps ahead of time before jumping in to purchase a merchant account. Preparing yourself will help to streamline the approval process, get your business setup faster, and save you money. The quicker you are setup, the faster you will be making sales.
Many a person lives on Someday Isle. They’re convinced that “someday I’ll do that” or “someday I’ll go there.”
Lack of preparation is the number one challenge to making a good presentation and we must all learn an effective process of preparation. In my preparation, this process includes the 3-D Outline (describing the What, the Why, and the How) and will cut your preparation time in half!
Last week, I was chatting by phone with a friend of mine who happens to be the CEO of a major player in the high-tech industry. We were talking about how, when, and why he decides to get involved in the sales process. An hour or so into our talk, almost as a lark, I decided to ask him for his take on the current state of the economy and how the events of September 11 had affected his own business. His answer was concise and it came quickly: “I believe it’s a new world,” he said, “and it’s a new world economy which is going to take new world marketing. That’s our working assumption for growing and succeeding from this point forward.”
When was the last time you called the CEO of your very best account?
If you’re like most of the people I work with, you had to think twice about your answer – or, even worse, you don’t even know the CEO’s name! This state of affairs, in my experience, is an excellent way to set up the humbling phenomenon known as “losing your biggest source of revenue the instant your competitor targets it.” Feeling a little sheepish now? Good. That’s a necessary prerequisite. Keep reading.
At some level, of course, all business leaders must “sell.” But why do so many CEOs, owners, or presidents either remove themselves from the sales process altogether … or limit sales exchanges to “closing” or “top-dog” meetings?
