It’s kind of nifty how forthcoming Google has been with the transparency lately. For the longest time, trying to get anything out of them was like trying to squeeze a nickel out of Ed McMahon. The latest explanations of how things work is a blog post describing how quality scores work and why the highest bidder doesn’t always get highest placement in the sponsored results.
Google Strikes Two New Deals For TV Ads
Google is making a bigger push with its Google TV Ads and announced on Thursday that it has struck partnership deals with the Harris Corporation, makers of communications equipment and CoreMedia Systems, a direct response advertising company.The Harris Corporation will integrate Google TV Ads into the products it sells to media and communications companies. Harris says the partnership with Google will create a new sales channel for broadcasters, cable networks and cable system operators.
Google Doubles Book Search Partners
Google really has the ball rolling on the controversial Google Book Search project. Reuters is reporting that 20,000 publishers have signed on over the last year, doubling the number of partners that Google has. The company has also added two new library partners over the last year bringing that number up to 29.
Online Gender Differences Emerge
Differences in Internet behavior are emerging among men and women, specifically the impact of their online community memberships, frequency of Web surfing, and their diverging reading habits, according to researchers at the USC Annenberg Center for the Digital Future.An analysis revealed that one in seven Internet users who visit online communities, such as Facebook, said their online activities are reducing their involvement with offline counterparts "at least somewhat," a response reported by three times as many males (21.5% compared to 7.3% of females).
Facebook Supporting Legislation Fighting Sexual Predators
Facebook, Facebook. A year ago, it seemed we could hardly go a day without some newsworthy tidbit from the sweetheart of the social networking scene. These days, positive headlines—or any at all, since “ink is ink”—are much fewer and further between. But today, Facebook has two reasons to make the news: they’ve endorsed the new KIDS Act from the US federal government and they’re finally disbursing the fbFund for startups.
Twitter And FriendFeed Turning Into A Chat Room?
You’ve seen Twitter’s election feature that showed a select kind of tweet in real time. A few minutes ago FriendFeed released a real-time-web feature that lets you watch FriendFeed in real time. This is fun to watch!
Google Kicks it Old School with AdWords
Hot on the heels of the recently launched MySpace MyAds platform, which lets users easily create their own display ads to run across the social network, Google has decided to go down a similar path with its largely popular AdWords service.
Is The Economy Affecting Virtual Advertising Experiments?
As the news continues to pour in and the news media works hard to sell their wares (meaning the more terrible the news the more people pay attention) there are more victims to be counted in the carnage. This time the targets are the ‘darlings’ of the new world advertising and marketing including web video, mobile phones, gaming and virtual worlds.
WordPress Creators Acquire PollDaddy
Integrating polls into your WordPress blog just got easier. WordPress creators Automattic have acquired poll and survey service PollDaddy.
Bloggers Eat Up Questionable Obama Interview
The right side of the blogosphere is in a snit over a phone interview of Michelle Obama posted by African Press International. Only thing is, the Obama campaign says it’s a complete fabrication.