Category: Archive

Power Your Profits With Price And Perception

People don’t always buy based on the lowest price, but they do like to feel they’re getting a good deal. If your aim is to give your customers value for their money… then your asking PRICE should represent the VALUE customers place on your product or service. If the price asked for doesn’t feel right, in relation to the value delivered, customers are not going to buy.

Grabbing The Attention Of Your Target Market!

Whether through a simple introduction to a potential client or as a detailed promotional letter, e-mail is one of the fastest and best ways of grabbing the attention of your target market, if it’s done responsibly. Sending unsolicited e-mail is not a good idea and usually brings with it unpleasant consequences. It is suggested that you do whatever you can to bring attention to your business by way of your web site, search engine placement, writing articles, publishing e-zines, sending out press releases and making offers at your site that encourage inquiries. The important point is to do whatever you can to build your own e-mail lists, which you can begin by promoting an e-zine, offering e-mail newsletters or writing an e-book.

Flee The Fee

Open-source (free) software is nothing new to the back end of business computing – chances are good your enterprise runs Linux servers that send email, control print jobs, and serve your company website internally and to customers. These non-proprietary software not only save money but keep hackers at bay. Ask your tech folk what you’re running, and, more importantly, why.

How Small Advertisers Can Compete With The Big Boys

Google’s Adwords Select has soon become the focus of many online marketers simply because it is the best pay-per-click advertising options ever to grace the Internet. Many PPC search engines like Overture had one fundamental problem. Big advertisers with deep pockets were always able to out bid the rest. And the rest did not have any means of competing other than bidding a higher price per key word. Google’s Adwords Select is unlike that.

Cracking The Cellular Code

While the clarity on your cell phone may be increasing, the overall picture of wireless technology is becoming progressively murkier. New terms and services seem to spin off of the presses every day, and it’s hard to separate what you need to know from what you don’t.

What do all those acronyms mean? Most are specific ways of transmitting what amounts to the same kind of signals. Different phones depend on different technologies, and many of these are manufacturer-dependent.

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