Category: Archive

They just … DON’T GET IT! … (a Plug for More Thought When Designing Site Content)

I’m not that old … well not really … but I still remember (and it wasn’t so long ago), that commerce was confined to local shops and businesses. OK there was the odd entrepreneur who had set up a chain of outlets across the country, and even fewer who had gone the whole way and set up international companies, we all know them, they were and some still are household names. They had the ability to think globally, and they profited immensely from that ability.

No Visitors? … No Wonder … They’re getting it elsewhere for Free!

I used to spend hours every week in the public library, I also used to spend a fortune on books. My love for books continues but I no longer spend so much time in the library, or indeed so much money buying books. Some of my main interests are in areas of technology and we all know how fast technology is moving … so what’s the point of buying a book on a certain aspect of technology when by the time it is in print it is already long out of date. So I go to what my son calls the “BIG” bookshelf, the one that’s hidden behind my modem. There on the Internet I can find information about anything, especially technology, and it’s up to date! Often it is also interactive, more fun and generally it’s cheaper than books.

How To Influence Your Prospect’s Mind!

It’s important for your sales letter to tap into your prospect’s subconscious mind and trigger their imagination. It will then create and direct a mental movie or scene that will persuade them to visit your web site, subscribe to your e-zine, buy your product, etc. Their mental imagery will actually influence their conscious mind and body to take action and buy.

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