Towards the end of June, I was invited to a conference at the Banff New Media Institute, located in the midst of the Canadian Rockies in the province of Alberta. The title of the conference was “Producing New Media: Money and Law,” and we explored and discussed funding models and legal issues for various new media projects, including Weblogs. During that weekend, I came to a realization that I’ve been mulling over ever since: a lack of money is hindering the growth and potential of blogging. Free–or personal–blogging can only take us so far.
Getting Honest With The Search Engines
I spend a lot of time reading newsletters and forum postings about search engine marketing. More often than not, people are asking about methods used to improve search engine rankings: what works, what doesn’t, and what will get you in trouble.
14 Powerful Tips To Fire-Up Your Brochure
I’ve done a lot of research to discover the best and most powerful methods to increase the readership of your brochure. Here are the 14 tips that I believe will have the most impact.
A Winning Public Relations Game Plan
I have learned in my public relations work, especially from leaders in the field, that there are only three ways a public relations effort can impact behavior: create opinion where it doesn’t exist, reinforce existing opinion or change that opinion. No surprise that the process by which those goals are realized is known as public relations. So, while behavior is the goal, and a host of communication tactics are the tools, our strategy is the leverage provided by public opinion.
How to Create Attention-Grabbing Classified Ads
Whether you own a business that sells information, services, or products, a classified ad can be just the thing to generate sales and new leads.
How to Start Your Own E-zine Without the Tears
For many people, starting an e-zine is the epitome of what online marketing is all about: start up, get subscribers, sell them loads of stuff and retire to the Bahamas.
An Affiliates’ Goal is to Make Money!
Why do you join affiliate programs?
Is it because you like the product you are re-selling?
Printer Cartridge Price Fixing
Printers are one of the biggest rip-offs in computing today. Companies like Hewlett Packard (HP) and Cannon throw together a bucket of cheap plastic parts and charge you $150.00 for it. Then, they price gouge you for the ink cartridges.
Case In Point: Designing A Site That Demands High Traffic
Marnie Pehrson may not be well known for driving traffic to Web
sites, but she should be! Her ability to get literally hundreds
of thousands of page views a month is simple astounding! (NOTE:
I said "page views," not "hits." BIG difference!) I had to ask
her to reveal her secrets so that we all could learn how to
create a Web site that simply demands high traffic.
Pricing Your Service or Product: Things To Ponder
Terrific students attend the classes I teach. They ask profound questions that "stretch" my knowledge and resources. When I teach a building a business foundation owner class, I’m usually asked, "How does someone price a product or service?" During a recent class, I promised to write down what’s in my head and send it to the students. And because of them, you now have it, too. In order to keep things simple, I’ll use "services" to mean both services and products in the list below.