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How to Start a CRM Initiative Without Up-Front Money

Although most people agree that CRM is an important enhancement to their current strategy, many executives are experiencing sticker shock as they look at CRM projects that costs millions of dollars, especially during such an austere time of belt tightening. But don’t get discouraged. Even if the funds are not available right now, it is possible to start the CRM process by performing critical primary steps without a heavy initial investment. Indeed, companies that jump-start their CRM enablement today can help to ensure that they are not left behind tomorrow.

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