WebProWorld
What makes writing copy for everything from sales letters to ads to your Web site easy?
Developing a conversational style. Try the tips I’ve outlined below if you’re trying to write copy. (Or dialog for a script, or a novel, for that matter.)
If you initially find writing in a casual conversational style difficult, relax.
You can do it. It’s just a matter of getting the hang of it. Write as you speak, with the redundancies, which we all use in conversation, chopped out.
Finding quality writers is not easy. As with hiring any employee or contractor, be sure to get the facts first.
1. What am I looking for?
Before you begin your search for a writer, make sure to outline your needs. Do you need a marketing writer that does brochures? A technical writer who knows Visual Basic?
2. How do you charge?
Many freelancers work on a per-project basis and require one-third to one-half of the fee upfront. Others work on an hourly, per-day or per-week basis. Make sure you get the details before you hire the writer.
When you’re in marketing, you often have to explain to a disgruntled CEO why you want to abandon your original year’s plan and move on to something else. You may even have been asked, as I have, “If I hire you can you stick with a plan that you make all year?” the unspoken inference being — or will you be “flighty” like all the rest of my marketing people, expletive deleted.
Well here’s a paradigm for why we do what we do in marketing that can solidify your strategies, and perhaps be used to explain them to significant others.
If you’re reading this and your web site doesn’t contain any body text on the home page, give yourself a good smack and go to your room without supper. When you’re ready to behave and design your site with the search engines in mind, come back out and read this article.
All of the greatest leaders in world are man-managers. Without exception, they command respect from those who work with them and for them. Some managers may rule with a rod of iron, others with a softer approach, but the key trait consistent in all great leaders is their charisma.
Believe it or not, the more “unattainable” you make your product or service, the greater the desire is for people to buy from you – if executed correctly, of course.
When starting a Web business, most people choose a topic for their Web site and then look for products and affiliate programs related to that topic. In this article, I suggest searching for a group of related affiliate programs first, then designing your Web site around those programs.
Spam e-mail is no longer the mild irritant it once was – it’s clogging corporate networks and ISP mail servers and has become a real productivity drain, forcing corporate and consumer e-mail users to spend 20-30 minutes a day dealing with this deluge of junk! According to recent figures, unsolicited bulk e-mail now makes up to 36% of all e-mail, up from under 8% just over a year ago. And, what’s worse, more and more legitimate e-mail is not getting through to recipients due to Spam filtering taking place via ISPs and/or corporate networks.
Opt-in E-Mail Marketing 30K foot Picture
Almost every website operator wants search engine spiders to visit. After all, search engines are the best source of free traffic on the web. In the event that you don’t want them to visit, they are easily kept at bay with a properly formatted “robots.txt” file.
You can get more sales with your sales messages by making sure they always include the following 7 key features.
