Category: Archive

Managing a Responsible Pay-Per-Click Campaign

What is PPC?
Pay-Per-Click is a paid form of advertising, popularized mostly by the “search engine” GoTo (now called Overture). The concept is fairly simple. Businesses bid to be placed at or near the top of the search results for particular keyword phrases. The bidding is done on a “per-click” basis, meaning that a company pays a specific amount every time the engine sends them a visitor. In addition, the top results on Overture also show up in the results of many of the popular search engines (usually listed as “sponsored” or “featured” results). Google has also recently come up with a similar version of PPC (AdWords Select) that has taken over some of the engines that used to display Overture results (most notably AOL Search).

Enhance Your CD: A How To

Everyone by now has probably bought a CD by their favorite artist, stuck it in their computer and watched in amazement as your screen is taken over and an interface is loaded for your viewing pleasure, complete with videos, sound clips, pictures and even links to the artist’s website. For a really good example of this, check out Blind Melon’s CD “Nico”. After Shannon Hoon died, they put out their last CD, which is fully loaded with extras that may never have been released otherwise.

Enhance Your CD: A “How-To”

Everyone by now has probably bought a CD by their favorite artist, stuck it in their computer and watched in amazement as your screen is taken over and an interface is loaded for your viewing pleasure, complete with videos, sound clips, pictures and even links to the artist’s website. For a really good example of this, check out Blind Melon’s CD “Nico”. After Shannon Hoon died, they put out their last CD, which is fully loaded with extras that may never have been released otherwise. Thousands of dollars are spent in order to put these CD’s together, but it’s really cheaper than that if you want to do it yourself. The standard for a long time was to produce these using Macromedia Director or QuickTime, but that can be expensive. Flash is a cheap substitute that does as good or better of a job of making a multimedia presentation. To do it using html can be even cheaper!

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