Category: Archive

Curing the Click Away Syndrome

We see literally hundreds of ads every week that arrive by email, are published in Ezines we subscribe to, or possibly banner ads on web sites. Most of them fit into the “click away” category and are not even read. Every now and then however, one gets our attention and we visit their web site, or request further information by email.

First, let’s examine the “click away” varieties. The best shot for a “click away” is sending multiple offers (unsolicited commercial email) advertising the same thing. Face it – if we didn’t “bite” on the old scam of earning millions to help get money out of a South African country, the odds are we won’t now. Sending the same or similar messages every day will get them automatically filtered out or simply deleted.

Mountain Climbing Over Molehills

Someone has said that the greatest cause of ulcers is mountain-climbing over mole-hills! Is that the way you get your exercise? Many folks allow themselves to be thrown off course by minor or imaginary threats. Often they interpret these as life-or-death, or do-or-die situations. They put so much energy into their worries that there is none available for progress. Some even believe that worrying demonstrates caring. This is misguided, too.

5 Ways To Prepare Your Website For 2003

Most online businesses experience seasonal highs and lows. Retailers experience a boom during the holidays, and a big drop in late December. For the rest of us, holiday spending often leaves us “out in the cold” for a month or two.

We can’t control the coming and going of the seasons, but we can control how we react to seasonal lows. After 15 years in a very seasonal industry, I’ve learned that how we handle the holiday (or post-holiday) slowdown can determine the future of our business.

Diversify to Survive

Over the past few weeks and months the news headlines have been focused on Wall Street and the downward spiral of all of the major stock indexes. As usual when one of these shake- outs occurs, the popular media tries to reduce the issues to easy to understand, bite-size morsels. A favorite strategy is to profile a “typical” small investor who had all his eggs in one basket when the market crashed and now his entire life savings are nothing more than red ink on his personal balance sheet.

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