Category: Archive

You Can Write Ads Too

The art of writing advertisements is something most people think they don’t possess. I hear so many people say that they don’t possess the ability to create ads that get results. The proverb that writers are born and not created takes over the thought pattern. I’m telling you to put those thoughts aside and open your eyes and your mind.

Advantages for Using FrontPage… Continued

Another benefit to using FrontPage is being able to create virtual directories with ease. As you know, when you specify a home directory, all of the subdirectories beneath than home directory automatically become subdirectories of the Web site as well. However, you can also designate a folder located elsewhere on the system as a subdirectory of the site by creating a virtual directory out of it. A virtual directory is a directory or folder on a server that is not in the actual server directory structure.

Ten Questions to Ask Before You Purchase Disability Insurance

It’s great to be an entrepreneur, right? There are plenty of “upsides” to being your own boss. But there is a downside. If you are sick or disabled, you can’t rely on employee health benefits to carry you through the rough times. How long could you manage without an income if you were unable to work due to sickness or injury? If more than ninety days would be a problem, you have probably already considered purchasing disability insurance.

Affiliates Need to ‘Capture’ the Email Address

One of the secrets to a successful online home based business is capturing your visitors’ email address so you can contact them again and again. The most effective way to capture email addresses is by offering a free newsletter, free email course or free ebook.

For affiliates, capturing the email address is a bit more difficult, but certainly no less important.

If you resell products or services on your web site this is done through affiliate links. Quite often your visitor comes to your site, clicks an affiliate link and leaves; perhaps never to return again.

You MISS capturing the email address!

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In an increasingly price-sensitive world many business professionals feel that the only way they’re going to win in a competitive RFP situation is if they slash their prices.

The good news is that in most situations price isn’t the burning issue. It’s value-for-money or Return-On-Investment (ROI) – in other words, how much “bang they’re going to get for their buck”.

Now, this is hardly revolutionary news, but by reading through most of the proposals that sit on my desk you’d think it was.

Share Marketing Costs, Boost Profits

The challenges of the small business owner are well documented. They must battle for market share against larger competitors, run all aspects of their business, and even pay higher rates for advertising and other marketing related expenses. Small businesses generally do not qualify for volume discounts when it comes to buying advertising space or marketing materials, and thus they end up paying higher rates for the same ad space or marketing materials purchased by their corporate counterparts.

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