Category: Archive

HOW TO WRITE THE RIGHT BUSINESS PLAN!

A business plan can have several intentions but in order for it to be effective it has to be written correctly. Used as a means for detailing the specifics of your organization or company, the most obvious reason for a business plan is for attracting the attention of investors, financiers or loan companies. There are other reasons for a company to prepare a business plan, namely as a prescribed road map for success, but for the sake of clarity, this article focuses on a plan to attract investors.

Search Engine Musical Chairs

News broke this week that Yahoo has purchased the Inktomi search engine for around US$235 million. This is an interesting development in the search engine industry that may impact greatly on exactly where sites get their traffic from. Another new development in the past few weeks is the change to the HotBot service but first, I’d like to look at the ramifications of the Yahoo/Inktomi deal.

Frames and SEO

Dear Robin,

Q:After reading the latest Murdok Article about Search-Engines dropping sites, I felt I had to ask a few more questions.

I hope you are able to help.

FRAMES – My web-site uses frames as it is quicker to load pages with the header and TOC (Table of Contents) static on screen rather than load them up again every time somebody clicks a link to another page. Is this a problem with search engine optimisation and does it lead to SE’s ranking you lower in the listings.

Deciphering e-Lingo

“I just used the CSS in my IMS GUI WYSIWYG drag and drop DHTML editor to create a Javascript interactive drop-menu that links to the URL on my ISP host that I got from Internic.”

I really do know what I am talking about. Do you? The fact is only a few months ago I would have had trouble with a couple of these terms.

I have been in this business for a long time and I think I know as much or more than anyone when it comes to computer graphics and the Internet. Even so, if I would have had trouble with a few of these terms a few months ago, I almost certainly would not have known what I was talking about only a few years ago.

5 Simple Tips to Boost Your Website Sales

It’s the holiday season and it looks like it will be another year of increasing purchases by online shoppers. How would you like to do a few simple things to your website that will boost your conversion of lookers into customers? And it will only take you a few minutes to put into action. Well read on…

In a recent survey by Ispo-Reid, online shoppers where asked what their top concerns were when purchasing online. The top five were as follows;

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