One of the things that my partner Shane and I do is work with businesses helping them increase profits. Shane addresses areas like systems and sales and I overhaul their marketing.
What’s REALLY Happening on Your Website?
Your Website offers your business a unique benefit you may not be aware of — valuable information about your visitors is captured in the site log files. If you know how to interpret this data, you can use it to improve your visitors’ experience, build site traffic and increase sales.
Spreading Light
In any circumstance you can be the one to spread light. It comes from your decision within. You choose what you show to the world, don’t you? You also choose what you reflect. You are powerful.
Persuasive Writing: Four Strategies
Most folk don’t enjoy having to write proposals, memos, reports and the dozen other things that seem to get in the way of their *real* work. Nonetheless, if it’s your job to do it, you need to be able to do it well.
Are Your eBooks Available Off-line?
It’s a valid question: Can I print your ebook offline and read it at my leisure? This is the #1 question from eBook buyers and more and more they are disappointed with eBooks that don’t allow this simple feature. The number one complaint with eBooks are those with very wide rules and dark backgrounds that gulp the printers ink cartridges. Wide rules, unconventional background colors, large fonts and skimpy content are signs of a poorly designed eBook. These pitfalls can be easily avoided with careful planning and attention to detail.
Increase Sales With Personalized Messages
I paid bills last night. After writing checks on the business account I noticed a little sticky note on the next check reminding me to get more checks printed.
Your first job is NOT to get your customer to read your ad.
Many of the most successful advertisements and web pages follow the AIDA formula:
Selecting a Quality Web Host
“The page cannot be displayed.” Have you ever encountered this message while surfing the net? Of course you have. We all have. Think it can’t happen to you? Think again. If you’re hosting your business on one of the free hosting services, you’re literally placing your entire business in the hands of a complete stranger.
Coaching is Like Gardening
“A garden in the early stage is not a pleasant or compelling place: it’s a lot of arduous, messy, noisome work — digging up the hard ground, putting in the fertilizer, along with the seeds and seedlings. So with beginning a story or novel.” –Ted Solotaroff
That Was No Gorilla, That Was My Inattentional Blindness
If you were watching a basketball game and someone in a gorilla costume stomped across the court pounding his chest, you’d notice, wouldn’t you?