Unfortunately, unemployment is up in the technology industry for the first time in many years. The Information Technology Association of America has estimated that IT employment contracted 5% over the last year, leaving lots of people on the street. In Information Technology firms, employment dropped by 15%. Employment of IT professionals in the corporate market dropped by 4%.
7 Tips for Finding and Hiring a Good Copywriter
A search on Google for “copywriter” will turn up no less than 174,000 names. Writers who call themselves copywriters may be plentiful, but real copywriters who are good are hard to find.
Ernest Hemingway and George Bernard Shaw tried it and decided they couldn’t do it. John Marquand and Stephen Vincent Benet gave up almost as quickly as they started. Aldous Huxley said it was “easier to write a passable sonnet than a passable advertisement.” And the lore of the advertising business is filled with tales of other successful novelists, journalists, playwrights and poets who have tried their hand at advertising copy and failed.
Take Your Good Idea One Step Further
Whether you’re an executive, a member of a team, or an entrepreneur you often think ahead. When you do it in a formal sense, it’s called it planning; when you do it informally it’s something like speculating.
Would You Rather Be Wealthy?
Would you rather be wealthy or poverty-stricken? Not a difficult question to answer, is it? How do you think your thoughts impact on your financial state?
Traffic, Visitor, and Customer Analysis
Percent Single Page Access
What it is: Single Access Page Visits divided by Entry Page Visits for a page
Low Product or Service Sales? Know your Thirty-Second Tell and Sell
How would you like to have countless people clamoring for your products and willing to visit your Web site to buy them? Most entrepreneurs wait until their Web site is designed before they think about marketing their products on it. What a shame! Maybe you’ve said, “My product is about….” You mention the features such as tips in a book or fast delivery within 3 days. These describe the product, but don’t give your visitor a reason to buy.
IIS Workflow Described
IIS order of Operations
Contceptually, IIS has three processing stages:
Decoding the target (web page) of the request
Serving the request
Finishing the request, which includes logging
SEO Corner – Submitting to Non-US Search Engines
Question: I want to submit my site to the international (non-U.S. search engines). How should I do this?
Shari says: I understand the desire to have visibility in all of the major search engines in the world.
Internet Nostalgia – Remember “This Dumb Little Ad?”
Watch out – if you do, you’re showing your “Internet Age!” I am, of course, referring to the now infamous “Cookie Cutter” marketing program which was all over the internet when I first began exploring the online business world (circa mid-1999).
Job vs. Business: Risk Revisited
Many people start a business to “be my own boss” or “find meaning in my work.” Yet increasingly I talk to clients who realize they have few choices in the workplace.