(Nearly) every newsletter should have a note from the editor. You can use this section to tell readers about your pets or kids, you can use it to tell them about your new office, or you can use it to tell them about your flaming kitchen sponge.
Sp^m — How Much Will it Cost Your Business?
According to a recent study conducted by Ferris Research, a market and technology research firm specializing in messaging and collaboration, Sp^m will cost U.S. businesses over $10 billion in 2003.
How Important Is The Look ‘n’ Feel Of Your Website?
The look ‘n’ feel of your website is important. However, it is less important than your text-based content. In most commercial websites, the role of the traditional graphic designer is relatively minor. The role of the information architect is central. The role of the editor and author is critical.
Building Successful Brands On The Web
According to a global web-based survey by Interbrand, the Google brand had the most impact on people’s lives in 2002. Google beat established brands such as Coke and Apple. This illustrates how on the Web you build brands differently. It is less about how a brand looks than how it works.
How to Switch Hosting Providers During Your Search Engine Campaign
Search engine placement is a science and, like any scientific project, a proper search engine campaign requires a controlled environment. Even in the best of circumstances an SEO has a myriad of variables to consider that may have a positive or negative effect on a search engine marketing campaign. For accurate research to take place, a controlled environment must be entirely free of any web site instability. A common cause of instability is the down-time that arises when a web site is inappropriately transferred to a new Web Hosting Provider (WHP).
Aligning Technology Solutions With Business Needs
Every consultant dreads this conversation, but eventually we all have it. Invariably, it strikes at moments of great pride.
Site Maps Must be Developed to Reflect the Needs of Users
Often, the sense of lostness inside a website is because the Internet involves a non-linear network of links.
How to Market Your Unsold Books on the Internet: It’s Easy
Your book expresses your wondrous information, your creativity, your genius. It’s your dream come true. Or is it? You have already tried a few venues–maybe an expo, book signings, press releases, book reviews, distributors, wholesalers, speaking and book tours.
The Whys and Hows of Prospect/Customer Qualification
“Junk Mail” could well be defined as mail that’s not relevant. Well, there’s still too much junk mail abounding. So being relevant is of increasing relevance. It’s in our own best financial interests, in the best interests of our prospects and clients… and in the best interests of our environment.
21 Truths About Generating Qualified Leads
Over the past 35 years, I have been involved in the development and deployment of scores of business-to-business lead generation programs. Here are the 21 most significant truths I’ve learned.