Category: Archive

3 Tips to Shake up your Sales

It’s no secret that business hasn’t been booming for the last few years. From big corporations to small business owners, companies are feeling the effects of reduced customer spending and a generally soft economy. This is especially tough on small businesses, as they are often run on a shoestring budget which leaves very little room for the cost cutting and expense reductions that corporations implement in times like these.

Decode the Hidden Messages on Business Cards

Every business card creates an impression that reveals a lot more than you’d expect about a business. It exposes more than the printed words, disclosing its health and priorities. Cards can often say unflattering things, rather than the messages you intended. It can function as your silent ambassador or as a spiteful gossip. So make sure yours expresses precisely what you want people to remember.

Mind the Vestiges

Have you ever tried to drive around Boston? It’s nearly impossible to navigate the narrow, winding streets that meet at odd angles, curve back around, and join in traffic circles that you find almost nowhere else in the country. Why would any city knowingly design its streets in a fashion nearly impossible to navigate? Well, there’s an old story, perhaps apocryphal, that the streets follow the old cow paths from the days when the Boston Commons was a cow pasture hundreds of years ago.

Public Relations: Martha, Sammy and Murphy

It doesn’t feel like summer yet in most of the U.S., but it’s definitely here. Know how I know why? Because the PR meltdowns are just beginning. Within a single week we had media maven Martha Stewart going through the ringer and baseball star Sammy Sosa entering into baseball lore again, but this time it’s not for a good reason. And since suspected serial bomber Eric Rudolph was finally pinched, an entire region is having a PR problem. Let’s take a look at these three stories and see if we can learn anything.

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