Category: Archive

A Search Engine Marketing Challenge

A few search engine marketers have come together to present the SEM Challenge, which is described as a project for the search engine marketing community to use their online skills to make a real difference in the offline world. The initiative is working with charity organization FORGE, which works with displaced communities in Africa. The challenge itself is to meet their budget gap of $100,000 through a pro-bono SEM campaign designed to increase awareness and donations.

Google Hopes The Thought Really Counts

We didn’t verify if Google really has a history of $20,000-$30,000 holiday bonuses for employees. Regardless of past amounts, Googlers are getting Google phone instead this year. There is, after all, an economic crisis going on. It could be worse. Employees at a certain other search engine got pink slips. Still, one imagines it’s a hard come-down from being so pampered. Part of the memo, courtesy of Valleywag, reads this way:

Online Advertising’s Relationship with Holiday Traffic

Nielsen Online has shared some interesting data regarding advertising on the web during the holiday season. This look comes after finding that there was 10% growth in retail site traffic. Nachi Lolla at the Nielsen Blog wondered if the advertising strategies of these retailers had anything to do with that traffic. Lolla writes:

Who Should Control The Internet?

In March of 2006, I predicted it was only a matter of time before “a major media company” bought YouTube, and that the government would step in eventually to regulate Internet content. A few months later, Google was obviously that media company, and close to three years later, we are witnessing the potential handover of Web content to the FCC and/or other regulatory agencies. 

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