Category: Archive

Using the Data that Site Search Uncovers

I recently posted about ways to get more conversions out of Google Site Search. This was based on tips that Google itself offered for capitalizing on its potential. These tips were: 1. Make your search box easy to find 2. Make sure search is always available 3. Customize the appearance of search to fit your site 4. Experiment 5. Be open to feedback 6. Learn what users are looking for

Socializing Advertising

In these uncertain economic times, advertisers need to make their ads count if they don’t want to throw away precious dollars on ineffective Internet advertising. Online advertising is still a great way to market your business, as it is highly targeted, and can provide both an unparalleled branding appeal and instant conversion (depending on the nature of the ad). But effective ads must be engaging. They must give a viewer a reason to care. That is a large part of the battle. Caring and Sharing

Mr. Cauz, Tear Down This Wall

Fans of general resource material likely had mixed emotions about Encyclopedia Britannica president Jorge Cauz’s announcement and subsequent fightin’ words this week. Adding public editing Britannica.com is an exciting step, but bloviated rips on Wikipedia was all ooh and no ahh. That’s because there’s no need after all (for us, Google, or Wikipedia) to feel defensive—any thunder Cauz could bring down is still a long way out. Remember Scrappy Doo? Don’t know why I bring him up. Just thought of him for some reason.

Hate Mowing Your Lawn?

RoboLabs has introduced a handy little product that could be the salvation for all the people out there who dread mowing their lawn. SmartMow Series-1 takes the work out of cutting your lawn by autonomously mowing your yard. After installing a perimeter wire in your yard, SmartMow can be activated by using a security card. It moves in a circular pattern to detect the perimeter wire and follow it back to the docking station. When it reaches the docking station, it continues mowing in a random pattern.

Back To Top