Category: Archive

Too Much Content Bad for Online Advertising?

Could the enormous amount of content on the web be hurting online advertising revenue? That is exactly what is happening according to the Wall Street Journal.

The largest contributor to this is probably user-generated content. With everyone and their mother pushing out content (like the incredible number of videos of some guy playing guitar in his room on YouTube) with incredible frequency, the market is becoming saturated.

Google Penalizes Itself

Go ahead and laugh, because it is funny. Google Japan’s probably too embarrassed to laugh, though, and someone somewhere is likely to resemble the spittle-drenched apologist from the movie Gung Ho.

Google Japan, according to its apology, was apparently unaware of the company’s own terms of service. Paying a Japanese pay-per-post promotion company to pimp its new Hot Keywords blog widget caused the website to be busted down from PR 9 to PR 5.

The Online Video Picture in Germany

comScore today provided some interesting insight into online video use in Germany. Among their findings was that the country had 28 million online video viewers watching over 3 billion videos in December.

Google sites completely dominated the market share at 51%. 1.7 billion videos were viewed on YouTube alone over the month. Here’s a look at where other web properties ranked:

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