Category: Archive

The Internet Said What About Me?

Articles and famous profiles, sure, but this is personal. PersonRatings.com is a website where visitors can anonymously review and rate other people. Unlike the famed and apishly simple HotOrNot, it’s highly personal with names and reputations on the line as the crowd rates a target’s intelligence, sexiness, classiness, and sense of humor, among other attributes.

Tap Tap Revenge Most Popular iPhone App

Tapulous’ Tap Tap Revenge was the most popular iPhone application in the Apple App Store in February, with 32 percent of users installing the game, according to the comScore Apple App Store Report.
"It’s impressive that a game like Tapulous’s Tap Tap Revenge can attract a higher penetration among Apple app users than apps for larger and more established brands," said Brian Jurutka, vice president, comScore.

Online Ads Need to Be More Engaging

A study from McPheters & Company in co-operation with Condé Nast and CBS Vision found that magazines and TV ads are more effective than online ads. The study looked at 30-second TV ads, full-page 4-color magazine ads, and Internet banner ads in standard sizes.

They used eye-tracking software to determine the circumstances for when online ads were actually seen by participants. Highlights of the study include:

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