The majority (84%) of Americans say online customer reviews have an influence on their decision to purchase a product or service, according to a new survey from Opinion Research Corporation.
Only 28 percent of respondents said they had posted their own feedback online while 66 percent had checked some type of online review forum when looking to purchase a specific brand of product or service.
Twitter Sees Big Growth in March, Co-founders Talk
Research from comScore shows that Twitter has jumped 131% in March to 9.3 million visitors in the U.S. This is an increase of 5 million visitors from February.
New Venture Hopes To Make Newspapers Money Online
Three veteran media executives have partnered to launch a company with the goal of helping struggling U.S. news papers and other traditional media make money online by charging readers for content.
Journalism Online says it " will quickly facilitate the ability of newspaper, a magazine and online publishers to realize revenue from the digital distribution of the original journalism they produce."
Study Claims Spam Is Hurting The Environment
Can spam cause damage to the environment and contribute to greenhouse gas emissions?
That’s what a study from McAfee and climate-change researchers ICF have concluded. The study "Carbon Footprint of Spam" released today, found the global annual energy used to transmit, process and filter spam totals 33 billion kilowatt-hours (kWh), or 33 terawatt hours (TWh).
That’s equal to the electricity used in 2.4 million homes, with the same green-house gas as 3.1 million passenger cars using 2 billion gallons of gas.
Why “Pick Your Five” is So Popular on Facebook
The other day, we looked at how the Facebook redesign has shaken up app popularity. The top apps lost their spots, and LivingSocial’s "Pick Your Five" has taken over as the most popular app on Facebook.
Facebook Making Big Gains In Europe
Facebook is now the sixth most popular Web site in the world with 275 million visitors in February, a 175 percent increase over the previous year, according to comScore.
Facebook has experienced strong growth in Europe, where the site has seen a 314 percent increase to nearly 100 million visitors.
Google Puts News on a Timeline
One of the big debates about online news is that original sources don’t always get the recognition they deserve. Google News has recently been one of the focal points in the ongoing Associated Press finger-pointing sessions.
Casio’s Money Shot Too Hot For YouTube
Usually viral videos are meant to be seen, spread around, stir up the hive. But a pair of videos meant to promote Casio’s new Exilim C721 phone proved too hot for YouTube and were subsequently yanked. Or is this just part of the grand viral scheme?
Olympic Athlete’s Mother Sues Google
The mother of a US Olympic speed skater has filed suit against Google demanding the company delete an alleged defamatory blog post published by a deceased blogger on Blogspot.
Winter Olympics fans were dazzled in 2006 by the performance of Shani Davis, the first African American speed skater to make the Olympic team. Davis went on to win gold and silver medals and set a number of world records.
Auto Makers Making Good Use of Online Advertising
Research from comScore recently showed that auto makers are doing pretty well with online advertising. In particular, they are using the medium to push SUVs. comScore explains one example: