WebProWorld
A recent study from Ball State University, the Email Marketer’s Club and ExactTarget found that only 13% of email marketers are integrating social media into their campaigns. However, 46% of them intend to do so this year.
The study surveyed 351 email marketers and researched the habits of large brands like Carmex, TripAdvisor, and Papa John’s. Each of these has been successful in their efforts to include social media sites like Facebook, MySpace, Twitter, and Digg in their campaigns.
In 2008, Eric Schmidt called the Internet a cesspool and said that brands were the way to sort it out. Popular blogger Michael Gray aka Graywolf says that big brand media sites are "the real cesspool of the Internet."
In the keynote presentation "The State of the Industry (Presented by the IAB)" the panel discussed a variety of topics.
Coverage of the ad:tech San Francisco conference continues at Murdok Videos. Stay with Murdok for more notes and videos from the event this week.
Moderator:
Randall Rothenberg, President and CEO, IAB
Of people who both blog and tweet, the majority would overwhelmingly prefer to have more blog readers than followers on Twitter. This is according to surveys conducted by Darren Rowse who runs ProBlogger and TwiTip.
Jason Kilar, CEO of Hulu delivered a keynote speech at ad:tech San Francisco. In the speech he discussed the state of advertising and of course his site Hulu, which has taken the online video world by storm.
Coverage of the ad:tech San Francisco conference continues at Murdok Videos. Stay with Murdok for more notes and videos from the event this week.
The New York Times Company released its earnings for the Q1 2009, and the situation doesn’t look good. If things keep going the way they’ve been going for the nation’s largest print news organizations, the news landscape in 2010 could look much, much different.
Regarding social media, the best you can say about Google is that the company has merely dabbled in it. Google’s absence in this space becomes as glaring as Godot’s when chief rival Microsoft is busy funneling money toward the hottest new products, products created even by former Googlers.
That leaves us with two options: Google’s either planning something or avoiding it altogether. Recent events—or maybe better, non-events—suggest the latter.
Oprah does everything in a big way. She affects book sales in ways that make publishers drool. She gains a lot of weight then she loses a lot of weight. She can make someone go from just living in a household to being a household name. She certainly has a pop culture Midas touch of sorts so recently she lent that power to none other than the folks at Twitter.
Update: Digg’s proposed changes to the DiggBar are now live.
Original Article: Digg made an announcement today regarding the controversial DiggBar, which some people have embraced enthusiastically, while others have shaken their fists at.
Yahoo had a good day on the stock market, gaining a full 5.27 percent during normal trading hours. And – in what some may find to be a surprising development – it doesn’t seem set to drop much in after-hours trading as investors dissect the company’s first-quarter earnings report.
