You could call it a learning experience, a far cheaper lesson for the rest of the world than for Ray Lam, a Vancouver political candidate who withdrew his nomination after racy pictures of him surfaced on Facebook.
Social Media And Video Lead To Increased Online Engagement
Online engagement by Internet users is increasing in part as a result of a shift toward video content and social networking, according to a new report by Nielsen.
Since 2003, interests of the average online user have shifted significantly. Categories that consisted of portal-oriented browsing sites, such as shopping directories and Internet tools/Web services, used to be the most popular categories for user engagement.
Report Looks at Ad Requests for iPhone vs Android
Mobile advertising platform AdMob has released its Mobile Metrics Report looking at statistics for the month of March. It highlights some interesting trends in smartphone applications.
AdMob serves ads for over 6,000 web sites and 1,000 apps and stores and analyzes the data from each ad request, impression, and click. The report is intended to provide insight into trends in the mobile ecosystem.
Wikimedia Enters Partnership With Orange
The Wikimedia Foundation, the organization behind Wikipedia, is partnering with European mobile provider Orange. The partnership will see Orange devices carrying co-branded content for customers in France, the UK, Spain, and Poland.
Google Announces Mobile Product Search Results
Today Google announced Google Product Search for Mobile. Android and iPhone users will now be able to type a product query into Google.com and get Google Product Search Results formatted for their phones.
Steve Jobs To Be Back at Apple in June
Steve Jobs, who has on separate occasions been reported dead and to have had a heart attack (neither of which were true), said goodbye to Apple back in January. He took a leave of absence from the company due to well-publicized health issues.
Upon his departure, Jobs wrote a letter to the Apple staff. In it, he wrote:
Click Fraud Rate Declines In Q1
Click fraud declined in the first quarter of 2009 to 13.8 percent, according to Click Forensics’ Click Fraud Index.
That’s down from the all-time high of 17.1 percent reported for the fourth quarter of 2008 and from the 16.3 percent rate reported for the first quarter of 2008.
Take Care of Your Links
Links are what make up the web. They drive traffic to sites. They add value to articles. While some content providers may prefer not to have a lot of links to their content, most strive to get as many as possible.
Shocker: Facebookers Not Happy With Redesign
Here’s your scenario: You’re the CEO of an immensely popular social network with 175 million registered users, or just shy of the population of Brazil. Your users are passionate and tend to protest over the slightest changes. Just recently they got really mad about a terms of service change—so mad it was on the evening news and you had to change them back.
Click Fraud Frequency Drops, But Grows Up
When your business relies on an increasing trend in click fraud, what do you do when the bottom drops out of the numbers?