Category: Archive

Advertising Gets “Mixxed” Up

Social bookmarking site Mixx is often compared and contrasted with the more popular Digg. While Mixx does not get the traffic that Digg does, it is often cited as a good alternative to the site.

Mixx has recently launched an interesting advertising tool called the Sifter in which advertisers can submit ads and have "elite" members of the Mixx community decide just how effective those ads are. Mixx CEO Chris McGill and another Mixx spokesperson discussed the Sifter with Murdok.

Online News More Trusted Than TV News

Online news sites are now second only to recommendations from friends as the most trusted source of information in the U.S., according to a survey from TNS.
In the U.S. 38 percent of those surveyed cited online news as the most trusted source of information, while 34 percent trusted newspapers and 33 percent TV news.
Globally, the most trusted information source was friends, with 42 percent of those surveyed saying they trusted word-of-mouth recommendations. Almost an equal number trusted TV news (41%), online news (40%) and newspapers (39%).

Rumor: Google Working On New News Delivery Service

Sharon Waxman formerly of the New York Times and the Washington Post, and now writing for the Wrap says that she went to a party at Arianna Huffington’s mansion and spoke with Google CEO Eric Schmidt. Far from the idle chit chat about the weather, she claims that Schmidt told her about Google’s plan to roll out a system in six months that would bring "high-quality news content" to users without them actually looking for it.

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