As I looked through the
Matt Cutts on Google Announcement Timing
Google has been accused of stealing the thunder of others on numerous occasions. The most recent example cited in a post from the VP of Marketing for Blekko is Google’s structured data product, which Murdok covered here.
Engaging with the Kentucky Derby Online
Not that this comes as a surprise, but the Kentucky Derby is in on the social media game. We’re seeing pretty much every major event become more engaging with the general public. Not unlike the Presidential Inauguration or the NFL Draft, there are plenty of ways to get involved with the Kentucky Derby online as well.
Direct Band To Fan Marketing Is Making A Big Push
Direct band to fan sales is the new holy grail; not just for indie musicians, but for a growing number of major label artists as well.
Newspaper Trade Journal To Print Its Last
In April, the cover of the Newspaper Association of America’s trade magazine Presstime pleaded “Don’t Stop the Presses!,” the don’t and the exclamation point in bright red, confident and defiant serif font.
Mobile Advertising To Increase 36% In
The U.S. market for mobile advertising will grow 36 percent, increasing from $169 million in 2008 to $229 million in 2009, according to a new forecast by Interpublic’s Magna.
The prevalence of mobile subscriptions (more than 270 million at the end of 2008 according to the CTIA) and mobile users (more than 224 million individuals, according to Nielsen) has been the main driver. Although the vast majority of these individuals use their phone for voice services, an increasing number have adopted the use of text messaging
Google TV Ads Gets Hands On Hallmark Inventory
The Hallmark Channel reaches roughly 86 million homes, which, whether or not you dash to the couch every night to watch it, is impressive. And starting today, Google TV Ads is allowing users to reach the same audience.
Google Latitude Badge Launched for Blogger
Google has released the Public Location Badge, which allows users to publish geographic information to their blog automatically whenever they go somewhere. The badge is powered by Google Latitude.
If you’re unfamiliar with Google Latitude, it is a feature of Google Maps that when enabled, shows your friends your current location wherever you are if you have given it permission to do so.
YouTube Gets On Content Producers Who Are Inserting Ads
YouTube is telling some of its content producers that they are in violation of the site’s terms of services by including product placement and commercials within their videos. The reason for this is that YouTube is trying to make money with its own advertising, and advertisers typically don’t want to have to compete with other ones, particularly when they are paying and the others aren’t.
BlackBerry Outsells iPhone
An aggressive "buy-one-get-one" campaign by Verizon Wireless helped RIM’s BlackBerry Curve overtake Apple’s iPhone to become the best-selling consumer smartphone in the first quarter of 2009, according to a report by The NPD Group.
RIM’s consumer smartphone market share increased 15 percent to nearly 50 percent of the smartphone market in Q1 2009 versus the previous quarter, as Apple’s and Palm’s share both fell 10 percent.